Naledi is more than just jewellery. When you buy a Naledi treasure, you are contributing to our non-profit factory where our pieces are made. The proceeds from each sale has a direct impact on the craftspeople who work in the factory.

The factory is wholly owned by those that work there and all profits from the products made are distributed equally amongst them. The Naledi factory team are the only beneficiaries of the work that they put into creating our beautiful pieces of jewellery.

Each sale made contributes to their livelihood. These incomes are often the only source of income for their
households and as a result provides them with shelter, food, and a way to provide education to their children and help the wider community around them.

The factory is based the small rural town of Botshabelo, South Africa. Botshabelo is an underprivileged community which is desperate for employment opportunities. These jobs help lift those out of poverty, an unfortunate reality in South Africa where over 35% of the population is unemployed, which is currently the highest unemployment rate worldwide.

At Naledi, we ensure sustainability is a pillar on which we make all our decisions. We’re committed to making changes to reduce our footprint as a brand, through the design, production, shipping processes and through carbon offsetting projects.

The beauty of Naledi’s limited production means that each piece produced is well considered. Our limited production runs and assembly process, means we can radically reduce wastage by producing based on demand.

By minimising the use of non-natural materials in production, limited production runs to minimise waste and using beautifully designed, recyclable packaging to deliver our Naledi treasures to you. Together with the above, Naledi plants a tree for each order placed. This is to help offset the carbon footprint created from production and shipping.

We believe that the elements of natural materials accentuate the jewellery that is created and gives them a rawer authenticity. Natural materials (crystals, stone, pearls, etc) are not perfect and therein lies their beauty. Each piece is unique and will have a character that is ever so slightly different to the next.

We believe that every effort needs to be made in reducing the impact of a business on the planet. At Naledi we are committed to planting a tree for each order placed. We are creating a Naledi forest. A forest of indigenous trees across the world in areas most affected by deforestation. The re-forestation of these natural habitats not only help the wider natural ecosystems they are in, but also provide employment opportunities to the communities surrounding them.

Tree Nation operates around the world in areas that have suffered from deforestation. CO2 offsetting, thanks to reforestation and conservation projects, helps to restore forests, create jobs, and support local communities whilst protecting biodiversity.