Charms for Good!


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A Story Of Hope

As we move into the Christmas period, I'm reminded of an initiative that we started during the depths of the Covid period.

With the retail shutdowns in 2020 we were faced with a situation of no jewellery orders and a team that weren’t able to come to work. We still however had a team with “mouths to feed".

The team came up with the innovative idea of creating beaded Xmas charms which they could complete at their homes.

Beading is a very African tradition and we thought it was a great idea to combine Christmas tradition with African tradition.

Our Naledi Xmas Charm Program was the result.

Hand-beading these Charms allowed for the team to continue to work and gave them a lifeline during a tough time filled with so much uncertainty.

Every charm is hand beaded and the beads used in each charm were selected by the beader and used in the pattern that they wished to create.

This makes every charm a ONE of a KIND!

You are making more of a difference than you realise!

Look Good by Doing Good

Who benefits when I buy a Naledi treasure?

Naledi is more than just jewellery. When you buy a Naledi treasure, you are contributing to our non-profit factory where our pieces are made. The proceeds from each sale has a direct impact on the craftspeople who work in the factory.

Why is the Naledi factory setup as a Non-Profit Organisation (NPO)?

The factory is wholly owned by those that work there and all profits from the products made are distributed equally amongst them. The Naledi factory team are the only beneficiaries of the work that they put into creating our beautiful pieces of jewellery.

What do the jobs at the factory mean to those employed?

Each sale made contributes to their livelihood. These incomes are often the only source of income for their
households and as a result provides them with shelter, food, and a way to provide education to their children and help the wider community around them.

Where is the Naledi factory?

The factory is based the small rural town of Botshabelo, South Africa. Botshabelo is an underprivileged community which is desperate for employment opportunities. These jobs help lift those out of poverty, an unfortunate reality in South Africa where over 35% of the population is unemployed, which is currently the highest unemployment rate worldwide.