Naledi's On-Demand Production Model

Pre-order is a model of ordering your product before the production of your piece is complete. When you pre-order you will be rewarded with a discount for shopping sustainably. The pre-order model reduces waste from over-production and is a more sustainable model for the fashion industry.

You can read more about the benefits of pre-orders and On-Demand Production in our On-Demand FAQ below.

The time until delivery will depend on which phase you pre-order your product in. You can check shipping times on every individual product page. Please bear in mind that different products may be in different stages of production so times may vary between styles. So be sure to visit your specific product page to see when your product will arrive.

There are three phases in the pre-order process: namely, pre-production pre-order, in-production pre-order and instock.

Pre-production Preorders:

The initial pre-production pre-order phase lasts 2 weeks to determine the adequate levels for production quantities. This is the phase where you will receive the highest reward for shopping sustainably and get the biggest discount on your pre-orders.

In-production Preorders:

After this initial stage we start production which lasts about 4 weeks. In this phase you will still be rewarded for sustainable shopping with a pre-order discount.

Instock:

The final stage is the instock phase. This is where we have stock on hand ready to ship out to you. These items will be available at full price and availability of your favourite pieces are not guaranteed.

On-Demand manufacturing is a production model when the goods are made when they are required in the quantities they are needed.

In traditional manufacturing, brands send order quantities to manufacturers before customers order a product. On-Demand Production, on the other hand, reverses this process so that there can be radical reductions in waste. With on demand production the customer orders the product first and subsequently the orders are placed with the manufacturer.

This means that with On-Demand Production, brands are only producing stock they have already sold. This reduces the environmental impact on the excess product that would require energy, resources, and cost to produce, and would otherwise create pollution through shipping and production and waste when it ends up in a landfill.

Overproduction in fashion is a major environmental threat as the fashion industry is one of the major contributors to landfills.

The On-Demand Production model reduces waste from over-production and is a more sustainable and environmentally friendly model for the fashion industry.

We want to help change the way we consume, starting with reducing our environmental impact with On-Demand Production.

1. You are rewarded for shopping sustainably with pre-order discounts.

2. There is no waste from over-production – this is one of the major benefits of the On-Demand model – This means less products are going directly into landfills without ever being purchased.

3. Reduces the environmental impact on the planet- On-Demand is a more sustainable model –It reduces the energy and pollution from production and shipping of product that will never be ordered.

4. You receive new products and collections regularly - On-Demand has a more agile design process which means we can launch more frequent collection and rapidly respond to trends and consumer demands.

On-Demand is a more sustainable model of production because of the drastic reduction in over-production.

On-Demand production ensures that the quantities produced meet the demands of that product. This means that there is a radical reduction of waste. Moreover, there is also a reduced environmental impact from the decreased number of units produced.

When you only produce the number of products that are actually ordered – you reduce the pollution that would have come from the production and shipping of products that go straight to a landfill as they are never sold.

TRADITIONAL PRODUCTION:

- Seasonal bulk orders of products that designers hope customers will buy

- Large amounts of dead stock & product wastage

- Push production - Production predicted on designer and buyer predictions of future customer demand

- Produced in seasons

- Unsustainable model

ON-DEMAND PRODUCTION:

- Production in response to customer’s demand

- Minimized waste and no over-production

- Reduces energy used on stock that is never sold and never used

- Reduces pollution of shipping stock that is never sold and never used

- Smaller batch production cycles – can minimize waste further

- Produce ranges more frequently because of a more agile design process

- Sustainable model